Marketing Head · Ho Chi Minh City, Vietnam
Jade
Nguyen
Strategic Marketing · Brand · Growth Hacking · Digital

With over a decade of experience in marketing, I believe the discipline is rooted in sociology and psychology — not technology. Understanding your customers deeply is the foundation of every campaign that truly works.

I've built and scaled marketing teams across financial trading, fintech, e-logistics, education, and entertainment, always bridging data-driven thinking with human-centred storytelling.

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Jade Nguyen
10+
Years
Experience
Scroll
0Million TVC Views8% Consideration Brand Lift
0Website SessionsPost-launch Inbound Site
0Affiliate PublishersBuilt & Managed Network
0Team MembersHired, Trained & Developed
Jade Nguyen at work

Profile

Where Strategy
Meets Story

"Marketing is rooted in psychology — by understanding your buyers the way a psychologist understands their patients, you gain insights no algorithm can replicate."

My name is Jade Nguyen, and I am a highly driven individual with over ten years of experience in the marketing field, specialising in digital strategy, brand management, and growth hacking. Passionate about leveraging innovative strategies to drive measurable growth and deep audience engagement.

Colleagues and peers describe me as an energetic, ambitious, and approachable leader — someone who motivates teams at all levels and fosters collaborative environments where people thrive.

Growth HackingStrategic Thinking Data-DrivenCustomer-Centric Team BuilderBrand Architect

Life is like coffee: perfectly blended and deeply brewed. The best experiences, like the finest brews, require time, patience, and a careful balance of ingredients.

— Jade would say, while brewing her coffee each morning —

Career Journey

Work Experience

Over a decade building brands, scaling growth, and leading teams across financial trading, fintech, e-logistics, education, and entertainment — spanning Vietnam and internationally.

2025 — Present
Vantage Markets · Việt Nam

Senior Strategic Marketing Manager

Financial Trading Platform · Brand Localisation · VIP Events

Defined and executed the overarching brand strategy for Vietnam, ensuring seamless adaptation of global guidelines to local trader culture. Spearheaded exclusive VIP Private Circle events and IB Trips, fostering deep-rooted loyalty among top-tier introducing brokers. Led OOH strategy across key urban hubs and formalised the KOL & Affiliate framework. Directed full-funnel content marketing across web, blog, and social with SEO and community-driven brand advocacy.

Brand StrategyLocalisationVIP EventsOOHKOL / AffiliateSEOCommunity Building
2023 — 2025
Lazada · Việt Nam

Logistics Advertising & Marketing Manager

Southeast Asia's Leading E-commerce Platform · Growth & Branding

Conceptualised brand strategies and upheld public image through trade and digital marketing initiatives. Conducted cost analysis and monitored consumer spending trends. Innovated and executed diverse campaigns including gamification and strategic brand partnerships to bolster digital traction. Built and nurtured relationships with influencers, journalists, and media outlets.

BrandingGrowth HackingGamificationSEO / SEMInfluencer MgmtAnalytics
2021 — 2023
GHN (Giaohangnhanh) · Việt Nam

Marketing Manager

Vietnam's #1 Courier Service · Full Marketing Function

Achieved 4 million TVC views with an 8% consideration brand lift. Built and managed a 10-member marketing team within 3 months. Launched an inbound website garnering 50,000+ sessions post-launch. Organised workshops and webinars with over 200 participants. Spearheaded comprehensive online and offline campaigns integrating gamification, brand partnerships, and on-ground activations.

4M TVC Views8% Brand LiftTeam of 10Inbound Marketing50K+ SessionsEvents 200+ pax
2019 — 2021
Easy Fintech Vietnam (EFVN)

Digital Marketing Manager

Fintech Lending Platform · Growth & Performance Marketing

Managed a performance marketing budget exceeding 1 billion VND per month, contributing to 60% of the company's monthly income at an average cost of $12 per disbursement. Achieved a monthly increase of 10,000+ unique users. Built and managed an affiliate network of 200+ publishers and a 20-member digital team.

1B VND/Month Budget60% Revenue200+ PublishersTeam of 20Native AdsConversion Ops
2019 — Present
S.O.C Institute · Part-time

Part-time Lecturer

Digital Marketing & Social Media Strategy · Guest Speaker

Lead instructor for Digital Marketing Strategy and Social Media Marketing courses. Regular guest speaker and trainer at various institutes and universities across Ho Chi Minh City, sharing over a decade of hands-on industry expertise and practical frameworks with the next generation of marketers.

Digital StrategySocial Media MktgGuest SpeakerUniversity Trainer
2018 — 2019
RBW Entertainment Vietnam

Marketing Manager

K-Pop Entertainment Agency · Digital, Content & Events

Developed and managed digital marketing strategies across web, Facebook, Instagram, and YouTube. Organised RBW Vietnam × KakaoM auditions in Hanoi & HCMC with 1,200+ participants. Selected 7 trainees for Korea training — ultimately debuting a 5-member group named D1Verse in February 2020.

1,200+ ParticipantsSocial MediaContent CreationVideo ProductionTalent Auditions
2017 — 2018
University of the Visayas · Cebu, Philippines

Marketing Manager

International Education Institution · Business Development

Conducted research on the needs of diverse clients — individual students, agencies, companies, and universities. Developed and executed digital marketing plans, managed social media content for Facebook and Instagram. Designed graphics and videos for UV ESL Academy credentials and offline events. Set up and oversaw all events related to PR, marketing, and promotion.

Business DevelopmentDigital MarketingSocial MediaEvent OrganisationClient Presentations

On Stage

Guest Speaker & Trainer.

Invited to lead sessions, workshops and talks on digital marketing, growth strategy and the Vietnamese market.

Heading for the Future
Powered by AIESEC
MarC Club
Marketing Student Club
UEH – ISB
International School of Business
Nông Lâm University
University of Agriculture & Forestry
BUH
University of Banking, Ho Chi Minh City
UEF
University of Economics & Finance

Capabilities

Skills & Expertise

A blend of strategic thinking and tactical execution, refined across multiple industries and market conditions over more than a decade.

Strategic Planning
Brand Management
Market Research & Analysis
Digital Marketing
Social Media Mgmt
Budget Management
Campaign Planning
Team Leadership

Soft Skills

Leadership90%
Decision Making88%
Negotiation85%
Problem Solving92%
Training & Coaching87%
Conflict Resolution83%

Technical Expertise

Digital Marketing95%
Brand Strategy90%
SEO / SEM85%
Data Analytics82%
Campaign Management93%
Growth Hacking89%

Communication

Languages &
Reach

Fluent in Vietnamese as a first language and proficient in English at a business professional level — enabling effective collaboration with international clients, global brand teams, and cross-border campaigns.

Bilingual CopywritingCross-cultural MarketingInternational Partnerships
95%fluency
Vietnamese
First Language
70%fluency
English
Business Professional

Background

Education &
Foundation

Academic foundation in International Relations — providing a deep understanding of cross-cultural dynamics, negotiation, and global communication that underpins every marketing strategy.

2011 — 2015

B.A — International Relations

University of Social Sciences & Humanities
Việt Nam National University, Ho Chi Minh City

Partner Testimonials

What Partners Say.

★★★★★
"Jade is definitely a big mind in digital marketing. She thinks about things that the rest of us overlook — leading our team to discover deeper insights and ideas. The digital marketing strategist you need, with business savvy complemented by a highly-developed skillset."
Ms. Bao Tran
Ms. Bao Tran
CSR & Corporate Communications
★★★★★
"Jade brought immense experience and knowledge of market expectations for B2C social sellers in Vietnam. She contributed tremendous creativity during team discussions and was never afraid to voice her opinions when she disagreed with key topics."
Mr. Titus Ong
Mr. Titus Ong
Regional Business Development Lead, Lazada Express SEA
★★★★★
"Jade is a creative marketer, passionate about her work and has a deep understanding of the market. She brings both strategic vision and hands-on execution to every project — always keeping the end customer in focus."
Mr. Duy Anh
Mr. Duy Anh
Senior Partnership Supervisor, Lazada Logistics Vietnam

Beyond the Office

Interests & Hobbies

Specialty Coffee
Music
Travel
Reading
Writing
Barista

Let's Connect

Open to New Opportunities

"The best marketing strategies begin with a great conversation."

Marketing Manager · Ho Chi Minh City, Vietnam